Russo’s International Market in Grand Rapids, MI was setting out to rebrand itself. They came to TMP and my team and I jumped right on it. We hit the whiteboard running concepting, researching, and figuring out a good direction to take the brand image that would appeal to new customers without alienating a very loyal and strong current clientele. We decided to take the brand in a vintage direction to appeal to the younger hipsters in the area and still appeal to the middle aged upper middle class men and women that frequent the store. It seemed like a natural flow of events considering their long established presence in the area, and affinity for wine and craft beer. My final logo work came out on top with the client and we’ve begun moving forward with getting it implemented across the store and throughout their marketing presence.
