The Frank Lloyd Wright Foundation is undergoing a strong transition as they’ve recently hired a new CEO and Communications Manager. This has caused an onset of new initiatives with heavy play in a new brand website, along with a much higher emphasis on licensing deals. TMP was brought in as the organization was in search of a new licensee to handle eCommerce operations.
Research was key in the decisions made on this site. We had to make strong design decisions not just based on established usability principles but in the aesthetic that would come from a brilliant artist/architect like Frank Lloyd Wright. We incorporated heavy use of angles outside of the standard 90 degrees in addition to the strong mobile first principles. This site is still in its early stages and in the process of setting up sales, traffic, and conversion goals. Stay posted for performance!